Privacy policy

Last updated: 10 August 2026

At 404Store, we respect your privacy. This Privacy Policy explains what information we collect, why we collect it, and how we use and protect it when you visit or shop from 404store.co.in.

By using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

When you visit or shop with us, we may collect information such as:

Your name
Email address
Phone number
Billing and shipping address
Payment and transaction information
Order details and purchase history
Information you provide when contacting us
Information you provide when subscribing to our newsletter
Device, browser, IP address, and website usage information

We only collect information that is reasonably necessary to provide and improve our services.

2. How We Use Your Information

We may use your information to:

Process and deliver your orders
Send order confirmations, shipping updates, and other service-related communications
Respond to your questions and support requests
Process payments and prevent fraudulent transactions
Improve our website, products, and customer experience
Send newsletters, product updates, launches, and promotional communications if you have opted in
Comply with applicable legal and regulatory requirements

We do not use your personal information for purposes unrelated to the services we provide without appropriate notice or consent where required.

3. Marketing & Emails

If you choose to subscribe to our newsletter, we may use your email address to send you:

New drop announcements
Product launches
Offers and promotions
404Store updates
Other content we think you may find interesting

You can unsubscribe from marketing emails at any time by clicking the Unsubscribe link in any marketing email or by contacting us at [your email address].

Transactional emails, such as order confirmations and shipping updates, may still be sent when necessary to fulfil your order.

4. Payments

Payments made through our website may be processed by third-party payment providers.

We do not directly store your complete credit/debit card number, CVV, UPI PIN, or other sensitive payment credentials on our servers.

Payment information is handled by the relevant payment provider according to its own privacy and security policies.

5. Sharing Your Information

We do not sell or rent your personal information.

We may share necessary information with trusted third-party service providers who help us operate 404Store, including:

Payment processors
Shipping and delivery partners
Website and hosting providers
Email and marketing platforms
Analytics and technology providers
Customer support services

These parties receive only the information reasonably necessary to perform their services.

We may also disclose information where required by law, legal process, or a valid request from a government or regulatory authority.

6. Cookies & Analytics

404Store may use cookies and similar technologies to help the website function properly, remember preferences, understand how visitors use the website, and improve our services.

We may also use third-party analytics or advertising tools that collect information about website usage.

You can control or disable cookies through your browser settings. Some parts of the website may not function properly if certain cookies are disabled.

7. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary to:

Provide our services
Complete transactions and maintain relevant records
Resolve disputes
Prevent fraud or misuse
Comply with legal, accounting, or regulatory obligations

When information is no longer required, we may delete, anonymise, or securely dispose of it, subject to applicable legal requirements.

9. Your Choices & Rights

Depending on applicable law, you may have rights relating to your personal information, including the ability to:

Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of personal information where applicable
Withdraw consent where processing is based on consent
Opt out of marketing communications
Raise a concern or grievance regarding how your information is handled

To make a request, contact us using the details below.

We may need to verify your identity before processing certain requests.

10. Children's Privacy

404Store is not intended for children who are unable to legally enter into a purchase or provide consent under applicable law.

We do not knowingly collect personal information from children for marketing purposes.

11. Third-Party Links

Our website may contain links to third-party websites, social media platforms, or other services.

We are not responsible for the privacy practices, content, or security of those third-party websites. We recommend reviewing their respective privacy policies before providing them with personal information.